Validating event quality

Event quality is the difference between routing that merely runs and routing that improves downstream optimization. Validation should happen before launch and after major storefront changes.

What to review

• Event ID stability for deduplication
• Required identifiers such as email or phone when supported
• Order value, currency, and item payload consistency
• Latency, retry, and delivery health indicators

When to re-check

• After connector reinstallation
• After checkout changes or consent banner changes
• After destination credential rotation
• After adding a new destination